Partner Brand Update
Dalen Rebranding & Messaging Initiatives
We are executing a full rebranding effort to modernize the Dalen experience and align with evolving shopper expectations. Review the full letter below for details on our goals, messaging pillars, and packaging updates.
Co-Op Advertising Guidelines
Our 2027 Co-Op Advertising Guidelines outline how partners can participate in co-op funding, brand standards for all advertising, pre-approval requirements, and reimbursement terms aligned with the rebrand.